A Healthier Us 2.0: The Heart of the Matter" is a campaign by Advil and iOne Digital, designed as a safe space to address the cardiovascular health crisis among Black men. Hosted by health advocate and cultural icon Doug E. Fresh, the campaign features a candid conversation with cardiologist Dr. Dave Montgomery to discuss alarming health statistics, systemic barriers, and actionable strategies for prevention and pain management. This campaign empowers Black men to prioritize their health, proving there’s strength in self-care.